Hello everyone! My name is Avery Bracken, and I’m the account representative for Imprint Communications. This means I maintain social media accounts, website and things of that nature. I’m an upcoming junior majoring in mass communication. One of my favorite things to do is to meet new people, and I do this at LSU by getting involved in various organizations throughout campus. One of my favorite organizations is the Panhellenic Council. I currently serve as the director of recruitment publications. With this position, I got the opportunity to attend the SEC Panhellenic Conference to learn how to be the best at my job.
I learned so much about the combination of communications and Greek life. Public relations chairmen in these chapters have a huge task in front of them. In a day and time where Greek life is only getting media attention for mistakes, it is the communication team’s job to show the positivity that can be found in our community.
The Panhellenic community most times contains the best and brightest on campus. Now, just show it off! I would start by developing a brand (confirm fonts, colors, titles, etc.). The next step would be to develop a mission statement including the community’s values. Then decide how to tell the story. This can be done through blog posts, videos, photos, etc. I recommend strategizing how to make the plan happen. Be detailed and specific!
One of the biggest struggles to be aware of is avoiding the stereotype. Sorority women are well known for bid day, being blonde and glitter. However, the women in the PHC community are involved in service, academics and other accomplishments. It is the communication team’s job to showcase these women in their element! The biggest piece of advice is to be authentic.
It was such a joy speaking with fellow communications and Panhellenic women. I was so thrilled to learn new ways to combine my passion for Greek life and public relations!