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Hi everyone! My name is Samantha Lanham. I’m one of the Co-Directors here at ImPRint Communications. As our semester comes to a close, I thought it would be a good idea to come out with a fun, cute blog that will most certainly bring a smile to your face. Have you ever wondered what dog you might be? After taking a thousand Buzzfeed quizzes to find out, I decided to find out on my own what type of dogs certain PR specialists are. Take a look below to see what your job says about you! 1. Publicist A publicist manages publicity for a brand, company or even a person. Every one of your favorite celebrities has a publicist. Publicists are stylish, energetic, savvy and quick on their feet. And somehow they do all this with such grace. That’s why they’re a poodle. I mean look at that sass! 2. Social Media Manager A social media manager creates consistent social media content for a company or brand and is solely in charge of that brand’s social media presence. It’s a huge job these days. It can be very difficult to come up with something new to post each and every day so social media managers have to be super creative. They are normally funny, knowledgeable and always up to date on the latest memes. Therefore, social media managers are a Shiba Inu aka the doge. 3. Account Executive at a PR agency  Account Executives are the best of the best in the PR world. Account Execs juggle around 5 clients at a time. They do everything from social media to press releases for each of their clients. Account Executives are fierce, strong-willed and confident. Therefore Account Executives are german shepherds. 4. Media Director  A media directors are in charge of everything media related within a company. So, they focus on buying ads and placing ads. They need to know exactly how to effectively communicate the message their client wants to convey to the public and how media can help with that. Media Directors are outspoken, straightforward and always down to have some fun. That’s why they’re a basset hound! 5. Public Relations Intern  A public relations intern is like any other intern. They’re the catch-all. They do everything no one else wants to do and they’re constantly trying to prove their skills. It’s always hard to be the newbie but PR interns always tackle it head-on. PR interns are excited, eager, a little nervous and full of new ideas. That’s why they’re an italian greyhound!
- Samantha Lanham
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I knew two definite things since my freshman year of high school: I want to swim collegiately, and I want to study PR. Coming from a nationally recognized swim club, I learned a few things about branding and public relations in sports from a pretty early age. I always loved the aspect of public relations and how vital it is to the image of every club, organization, and company. I loved the process of being able to build a personal brand that is able to reflect all of the hard work and passion put into a sport. To me, the embodiment of a collegiate athlete is someone who represents not just their university, but the community as a whole. Here are some of the top things I’ve learned through swimming competitively for the past decade when it comes to personal branding and sports PR: 1. Good sportsmanship is one of the best things you can practice. We see it all the time in media where athletes are pitted against each other in a toxic way. Rivalries are some of the best and most exciting things about sports, but no one likes a sore loser. Take a loss in stride and give credit where credit is due. 2. Watch what you post onlineEveryone should be conscious about what they post. Ever since I logged into my first social media platform, my parents always grilled me for foolish things I posted. They would always say, “what if your future recruiter saw this?” I think everyone should be asking themselves, “what if my future boss saw this?” Everything truly will come back to bite you. 3. Watch and learn from the best! Some of my absolute favorite women in sports are Serena Williams, Katie Ledecky, Simone Biles, Aly Raisman, and Simone Manuel. All of these women are trail blazers in their sports. Last year at a swim meet against Stanford at Texas A&M, I got to witness Katie Ledecky not only go one of the fastest times ever in the mile but beat the Texas A&M men’s school record, (A&M men are pretty dang good, so this is insane). Ledecky always carries herself and represents the U.S. in an incredibly professional matter. Simone Manuel has inspired a new wave of women in athletics with her gold medal winning performance at the Rio Olympics, being the second African American woman to win her event. She uses her platform to generate a conversation of inclusivity. Your platform is the most powerful tool you can have. - Cassie Kalisz
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