Women in Public Relations
Why are the majority of PR positions dominated by women, yet the CEOs are mostly male?
A quick glimpse into gender inequality in the PR world.
What is going on?
1. Women hold 65%-85% of all PR positions, yet only 30% of all global PR agencies are run by women.
2. Women are being passed up for leadership positions because of family-planning and having fewer “connections” than men.
3. Women believe that their contributions and achievements will be seen without pointing them out.
What can we do?
1. Eliminate stereotypes. When a man asks for a raise, he is seen as strong and motivated. But, when a woman asks for a raise, she is pitied or made to feel less than. Let’s get rid of that.
2. Appoint more women to boards. If more women are in charge of hiring, more women will be hired. Simple.
3. Women need to show off their achievements without feeling like they are bragging. If you aren’t proud of your own achievements, how do you expect your boss to be?
2014 World PR report
https://qz.com/631499/public-relations-agencies-are-dominated-by-women-so-why-are-all-their-leaders-men/ https://www.ipra.org/news/itle/gender-imbalance-why-is-the-female-dominated-pr-industry-still-led-by-men/ https://www.linkedin.com/pulse/why-so-few-women-board-female-dominant-pr-industry-sarah-leembruggen/
Common Misperceptions of PR
People tend to think they know what public relations is about, but I am here to breakdown some common myths of the profession.
Common Misperception #1: Public Relations is all about lying
The public relations field is actually about telling the truth and building trust. If we lie to the public, we will be found out and then we lose all footing. We can only keep the public on our side by being transparent, so we share accurate information about our clients and their stories.
Common Misperception #2: We drink… A LOT
This is a myth spread mostly by TV and movies. For some reason Hollywood thinks PR pros sit around drinking and lunching or brunching. Some people like to have a sip after work but not everyone drinks
Common Misperception #3: Social media is our end all be all
People think that we only use social media as a tool. To be a great PR person you have to understand that not everyone uses social media the same. Some people use many social apps, some use a few, and some use none at all. If we only focus on social media, then we are excluding people from getting information.
Common Misperception #4: Our job is 9-to-5
PR people tend to be shown as working in offices and not having any at home work to do. This is quite the contrary. Whenever a PR person sees a newspaper or a commercial – sometimes even about a client’s competitor – your mind goes right back to work thinking of new strategies to use.
Advertisement is only getting more expensive and in a world that we live in who view ads anyways? Ads and commercials are one the pesky things people my age don’t want to deal with, they are annoying and there just in the way. So, what now? Brands are constantly in the look of innovative ways to reach customers. It’s no news that social media is becoming the most powerful and inexpensive marketing tool. Social media, if used effectively can promote your brand to wide range of demographics.
It you’re a fashionista like myself you may be wondering what does this mean for fashion brands or clothing lines? Are they just going to have the whole catalog on Instagram? Well, influencers are here to change the game. A social media influencer is a user on social media who has established credibility in a specific industry. A social media influencer has acces to a large audience and can persuade others by virtue of their authenticity and reach
Fashion influencers can help fashion brands that are trying to distinguish themselves on the market. Whether you are a small boutique in town or you are fashion runway designer, fashion influencer can change the way your brand gets noticed and here are the reasons why
Clothing lines like Levi and DKNY probably have spent top dollars on television, magazine ads, and billboards. They probably could have saved themselves some coins if they endorse a fashion influencer. They followers are not your followers and vice versa, having a social media ambassador opens the door to thousands of followers that are potential customers to your business.
Its known that word of mouth is one of the most effective ways to promote you brand. It’s as simple as sending a fashion influencer in your area a sneak peak or limited edition from your clothing line for her to review to her followers. Following the WOMMA guidelines will have people running to the outlets or rushing to follow the link to see where I can get that item.
Shopping is difficult and shopping online is even worse. No one is really a size 2 and kudos to you if are but the average US woman size is 16-18. With that being said, when we look at the model wearing the clothing line we want to have a visual representation on how that clothing item would look on us. Having a social media influencer wearing that same clothing item on Snapchat or Facebook would give customers a more realistic representation of what the item looks like, which will incline customers to purchase your clothing.
Engagement! Engagement! Engagement!
In the words of the prominent Beyoncé Knowles “If you like it then you shoulda put a ring on it.” no im not talking about marrying your baby daddy I’m talking about social media engagement. Social media engagement measure the public shares, likes and comments for a brand’s social media efforts.
So imagine Beyoncé post a pic on the gram wearing LSU gear from the Barnes and Noble, and she captions the picture #GeauxTigers Tiger from @LSUBarnesandNobles. Okay I know not gonna happen but let you girl dream. The number of likes, shares, re-tweets by LSU students and Beyoncé fans would massive. Literally social media would have shut down for the rest of the day.
Think about what fashion influencers can do for your brand in a much smaller scale of course.
Fashion influencers can amplify your brand by introducing it to their loyal followers which will increase your brand visibility and recognition. Fashion influencer receive clothing and they review your product. If good it can trump sales, if bad it can serve as constructive criticism for you to do better. It’s basically a win-win situation. If you are looking for ways to spice up your brand or simply increase your following, try finding a local fashion influencer in your area because why not?