5 Similarities of political communication and public relations

Public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person.
Political communication is a subfield of mass communication and political science that is concerned with how information spreads and influences politics and policy makers, the news media and citizens.

1. Crisis communication
Both political communications and public relations rely heavily on knowledge of crisis communication. In politics and in the private sector mess ups are bound to happen. It is important in both fields to know how to deal with scandals.

2. Shape public perception
Public relations deals with creating a favorable public image for a company or organization. Political communication deals with the  spread of information and influencing policy. 
​

3. Requires an understanding of people
For both of these fields, a general knowledge of people is imperative. How is a professional supposed to shape perception without an understanding of what motivates people?

4. Involves communication and strategy
Both political communication and public relations involve being able to plan and execute media strategies and to positively communicate with the public.
​

5. Combination of print media and digital media
Public Relations and Political communications both use a combination of traditional print, like a magazine, and digital media, such as social media.

-Katie Goldstein